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KAWN STUDIOSKawn Studios. All rights reserved.
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    Lifecycle

    Email & Lifecycle.

    Welcome, nurture, win-back — built so the flows pay for themselves the day they go live. Brevo, HubSpot, Klaviyo or custom. Less spam, more relevance.

    Start a project→Browse services
    Lifecycle designSegmentationBehavioural triggersDeliverability
    Tunis · Global

    Tunisia's best choice

    Tunis-based studio, working with teams worldwide. No outsourcing maze.

    In the loop

    Phase by phase

    Every phase opens with your review and closes with your sign-off before we move.

    Craft · Speed

    Quality, quickly

    Considered work, fast turnaround. We won't drag and we won't rush — we just deliver.

    What we ship

    The practice.

    A long-running discipline, not a packaged service. Here's what shows up week-to-week.

    01 / 04

    Lifecycle shaped around your funnel

    Welcome, onboarding, abandoned cart, post-purchase, winback. Mapped against YOUR funnel, not against the platform's default flows.

    Deliverable→
    02 / 04

    Segmentation that moves sends

    Behaviour, recency, intent, RFM. Segments tuned to actually shift conversion — not to look clever in a deck.

    Deliverable→
    03 / 04

    Behavioural triggers that fire honestly

    Browse, abandon, milestone and reactivation triggers built on real on-site events. No bolt-ons, no ghost lists.

    Deliverable→
    04 / 04

    Deliverability — the unsexy part that matters

    SPF, DKIM, DMARC, BIMI, warm-up, suppression hygiene. The unsexy work that keeps you out of Promotions and Spam.

    Deliverable→
    How we work

    Phase by phase, with you in the loop.

    Four phases, run in slices. You review at every gate and modifications are applied before the next phase starts. Always shippable, never a big bang.

    Phase 01Sign-off gate
    01

    Map

    Lifecycle map, deliverability check, segmentation review. What's broken, what's leaking, what's ready to scale.

    You review→
    Phase 02Sign-off gate
    02

    Build

    Triggers, content templates, segmentation logic in Brevo, HubSpot, Klaviyo, Customer.io or custom. QA on every trigger before it sends.

    You review→
    Phase 03Sign-off gate
    03

    Send

    Phased roll-out — flows first, broadcasts second. You approve every campaign before it hits an inbox.

    You review→
    Phase 04Sign-off gate
    04

    Refresh

    Weekly read of opens, clicks and downstream conversion. Trim, re-test, retire what stopped paying.

    You review→
    Outcomes

    What it should move.

    The metrics this practice is wired to shift. Measured in your analytics — not on a slide.

    01Outcome
    emails that hit the primary inbox instead of Promotions or Spam

    Reliable

    02Outcome
    a channel that pays for itself the moment the flows go live

    Profitable

    03Outcome
    a direct relationship with your audience that no platform can throttle or take away

    Owned

    Baked in

    Standards we don't negotiate.

    Three things that are never line items — they're the default operating standard.

    AI-ready

    AEO, GEO, LLM citation

    Content tuned to surface in AI Overviews and LLM answers, not just classic SERPs.

    Security-first

    Secure from first commit

    Auth, encryption, dependency audits and secret rotation baked in — never bolted on.

    Measured

    Honest tracking

    Server-side analytics, consent-first measurement, dashboards you can actually trust.

    FAQ

    Quick answers.

    The questions every founder asks before the first call. If yours isn't here, drop it in the brief.

    01 / 03Question

    Which ESP do you work with?

    Brevo, HubSpot, Klaviyo, Customer.io, Resend, Postmark, Mailchimp — and the native ESPs inside Shopify or HubSpot. We pick the right tool, not the highest commission.

    02 / 03Question

    Will this affect our deliverability?

    Yes — for the better. Deliverability work is the first thing we audit and the last thing we cut from a roadmap.

    03 / 03Question

    Can you handle GDPR / consent / suppressions?

    Yes. Consent capture, double opt-in where appropriate, suppression hygiene and DSAR-ready unsubscribe flows are part of the standard build.

    Adjacent

    Related practices.

    All services →
    Visibility

    SEO & AEO

    Get found everywhere it matters in 2026 — classic Google rankings AND AI-overview citations. Founder-led, AEO-ready, tuned to your goals.

    01 / 03→
    Performance

    Growth Marketing

    The whole funnel under one trusted studio — strategy, paid, CRO, lifecycle. Best-in-Tunisia for founder-led growth that doesn't collapse the moment one channel gets expensive.

    02 / 03→
    Acquisition

    Media Buying

    Paid ads done quietly and properly. Founder-led, trusted across Tunisia and MENA — Google Ads, Meta, programmatic. Server-side tracking included, never a paid add-on.

    03 / 03→
    Ready when you are

    Need email & lifecycle done properly?

    Every brief gets a reply within two working days — usually faster. Whenever you're ready, the line is open.

    Start a project→houssem@kawn.me