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Long-form essays on the craft of building digital things — search, paid, commerce, automation, brand.

FeaturedMay 21, 2026

What Is SEO and AEO/GEO in 2026?

SEO in 2026 is the practice of being findable across three different surfaces at once, which are the traditional Google blue links, the AI-generated answer boxes, and the conversational chatbots.

9 min read·SEO, AEO and GEO
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