Audit, roadmap, GTM. Founder-led direction you can hold the studio accountable to — quarter by quarter, shaped around your reality.
Tunis-based studio, working with teams worldwide. No outsourcing maze.
Every phase opens with your review and closes with your sign-off before we move.
Considered work, fast turnaround. We won't drag and we won't rush — we just deliver.
A long-running discipline, not a packaged service. Here's what shows up week-to-week.
Funnel, channel, content, tracking and competitive audit. A clear, honest read on what's working and what's broken. You keep the audit either way.
Deliverable→Bets ranked by impact and effort. The trade-offs visible, the priorities defended — ours to draft, yours to approve.
Deliverable→Positioning, ICP, channel mix, narrative. The moves you make on quarter one — and the ones you don't.
Deliverable→The leadership layer your team needs but the round won't justify hiring full-time yet. Founder-led, not a junior sub-contracted from someone else's bench.
Deliverable→Read of the line we agreed on at week one. What worked, what didn't, what to retire next quarter.
Deliverable→Four phases, run in slices. You review at every gate and modifications are applied before the next phase starts. Always shippable, never a big bang.
Founder interviews, team interviews, customer voice. Numbers next, story first — we get the full picture before we open our mouth.
You review→Written diagnostic — what's working, what isn't, and the three to five bets we'd make if it were our company.
You review→Quarterly roadmap with owners, milestones and definitions of done. Modifiable until you sign; fixed after.
You review→Quarterly read. Hold us accountable to the line we agreed on at week one — or to a clear new line, if the world moved.
You review→The metrics this practice is wired to shift. Measured in your analytics — not on a slide.
Clarity
Direction
Outside-in
Three things that are never line items — they're the default operating standard.
Content tuned to surface in AI Overviews and LLM answers, not just classic SERPs.
Auth, encryption, dependency audits and secret rotation baked in — never bolted on.
Server-side analytics, consent-first measurement, dashboards you can actually trust.
The questions every founder asks before the first call. If yours isn't here, drop it in the brief.
Sometimes. More often we stay on in a fractional capacity to make sure the roadmap actually ships. Your call.
Diagnostics: 3–4 weeks. Fractional leadership: monthly retainer, minimum one quarter. Roadmaps: scoped per engagement.
The founder — Mohamed Houssem Frigui. Strategy and consulting are never delegated. That's the deal.
Get found everywhere it matters in 2026 — classic Google rankings AND AI-overview citations. Founder-led, AEO-ready, tuned to your goals.
01 / 03→The whole funnel under one trusted studio — strategy, paid, CRO, lifecycle. Best-in-Tunisia for founder-led growth that doesn't collapse the moment one channel gets expensive.
02 / 03→Paid ads done quietly and properly. Founder-led, trusted across Tunisia and MENA — Google Ads, Meta, programmatic. Server-side tracking included, never a paid add-on.
03 / 03→Every brief gets a reply within two working days — usually faster. Whenever you're ready, the line is open.