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KAWN STUDIOSKawn Studios. All rights reserved.
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    Measurement

    Analytics & Tracking.

    Honest tracking that survives Apple, the cookie tax and platform-side noise. GA4, server-side GTM, Meta CAPI, consent-first — numbers your board can argue about the meaning of, not the accuracy of.

    Start a project→Browse services
    GA4 enhancedGTM + server-sideMeta CAPIAttribution modelling
    Tunis · Global

    Tunisia's best choice

    Tunis-based studio, working with teams worldwide. No outsourcing maze.

    In the loop

    Phase by phase

    Every phase opens with your review and closes with your sign-off before we move.

    Craft · Speed

    Quality, quickly

    Considered work, fast turnaround. We won't drag and we won't rush — we just deliver.

    What we ship

    The practice.

    A long-running discipline, not a packaged service. Here's what shows up week-to-week.

    01 / 04

    GA4 the way it was meant to be set up

    Enhanced e-commerce events across the full funnel — properly named, properly tested, properly reported. Not the default install everyone copy-pastes.

    Deliverable→
    02 / 04

    Server-side GTM where the cookie tax bites

    sGTM keeps first-party data preserved, latency honest, and signal flowing when the third-party cookie disappears.

    Deliverable→
    03 / 04

    Meta CAPI with proper dedup

    Conversions API for Meta deduplicated against the pixel. Attribution that survives iOS and the post-ATT world.

    Deliverable→
    04 / 04

    Attribution you can read in five minutes

    Honest reporting on what's actually driving acquisition — blended last-click with incrementality and platform signal, not theatre.

    Deliverable→
    How we work

    Phase by phase, with you in the loop.

    Four phases, run in slices. You review at every gate and modifications are applied before the next phase starts. Always shippable, never a big bang.

    Phase 01Sign-off gate
    01

    Audit

    Current tracking, gaps, broken events, double-counted conversions. The map of what your data is and isn't saying.

    You review→
    Phase 02Sign-off gate
    02

    Wire

    GTM containers, server-side, CAPI, GA4 — built clean, named consistently, designed before a tag fires.

    You review→
    Phase 03Sign-off gate
    03

    Validate

    Sample-order reconciliation, GTM Preview, GA4 DebugView, side-by-side with historical truth. Nothing ships unverified.

    You review→
    Phase 04Sign-off gate
    04

    Report

    Dashboards you can actually trust — and a monthly read of what they're telling you.

    You review→
    Outcomes

    What it should move.

    The metrics this practice is wired to shift. Measured in your analytics — not on a slide.

    01Outcome
    numbers your team and your board argue about the meaning of — not the accuracy of

    Trustable

    02Outcome
    a tracking stack that doesn't crumble every time Apple, Meta or Google ship a privacy change

    Survivable

    03Outcome
    raw event data in a warehouse you control, not locked inside a platform you don't

    Owned

    Baked in

    Standards we don't negotiate.

    Three things that are never line items — they're the default operating standard.

    AI-ready

    AEO, GEO, LLM citation

    Content tuned to surface in AI Overviews and LLM answers, not just classic SERPs.

    Security-first

    Secure from first commit

    Auth, encryption, dependency audits and secret rotation baked in — never bolted on.

    Measured

    Honest tracking

    Server-side analytics, consent-first measurement, dashboards you can actually trust.

    FAQ

    Quick answers.

    The questions every founder asks before the first call. If yours isn't here, drop it in the brief.

    01 / 03Question

    Will this work with our consent banner?

    Yes — Consent Mode v2, Google Consent Mode and platform-native signal forwarding are part of the baseline.

    02 / 03Question

    Do you set up server-side tracking?

    Almost always. sGTM and CAPI aren't optional if you're running paid at any scale in 2026.

    03 / 03Question

    Can you build custom reports?

    Yes — Looker Studio, GA4 explore, Metabase, or piped into your warehouse if you have one.

    Adjacent

    Related practices.

    All services →
    Visibility

    SEO & AEO

    Get found everywhere it matters in 2026 — classic Google rankings AND AI-overview citations. Founder-led, AEO-ready, tuned to your goals.

    01 / 03→
    Performance

    Growth Marketing

    The whole funnel under one trusted studio — strategy, paid, CRO, lifecycle. Best-in-Tunisia for founder-led growth that doesn't collapse the moment one channel gets expensive.

    02 / 03→
    Acquisition

    Media Buying

    Paid ads done quietly and properly. Founder-led, trusted across Tunisia and MENA — Google Ads, Meta, programmatic. Server-side tracking included, never a paid add-on.

    03 / 03→
    Ready when you are

    Need analytics & tracking done properly?

    Every brief gets a reply within two working days — usually faster. Whenever you're ready, the line is open.

    Start a project→houssem@kawn.me