Growth Marker & Tech Ops
Growth marketer and tech ops builder, automating with AI and shipping with vibe coding. SEO & GEO nerd, with a double Master's in Digital Marketing & Communication.
I'm Mohamed Houssem Frigui — a growth marketer based in Tunis, working with founders across Tunisia and MENA.
My work sits where marketing, data, and building meet. On any given week I'm running SEO and AEO audits, setting up GA4 and server-side tracking, buying media on Meta and Google, writing lifecycle email flows, or shipping a site, automation, or AI tool that the rest of the work depends on. I build with AI assistance rather than as a classical developer — what matters is that the thing runs, the numbers are clean, and the team can use it.
I led growth and SEO for Tokyo Store (rebuild, tracking, ads, lifecycle), consulted for Game Zone on their PrestaShop store and 2026 platform migration, and launched the Dopamine brand end-to-end as a digital lead. I hold master's degrees in Digital Marketing (Esprit School of Business) and Communication Management (SUP'DE COM).
Outside the marketing work, I write fiction. My fantasy novel ran serially on Webnovel from 2022 to 2025 — 322,000 words, 5M+ readers. It taught me more about retention, pacing, and audience than any course ever did.
A strategy nobody launched is a document. I ship v1, watch the data, and iterate. Tracking goes in before the spend does.
Most growth problems are tracking problems, site problems, or a workflow nobody automated. I work both sides so nothing gets stuck in translation.
Three years of writing a serial novel taught me what no funnel can: people leave the moment you waste their time. Every page, email, and ad must be valuable.
RTL layouts, multilingual SEO, regional payment quirks, consent rules that shift by border — handled without dropping the bar.
One brief, one accountable contact, one calendar. Quarterly reviews you can hold the studio to. Reply in under two business days.